Jeanne likes Jollibee. Whenever he sees the Jollibee statue or sign, she would say “Jabee”. This evening as we were driving off from a kiddy party at Shakey’s, she said “Jabee”. At first, I thought she was confusing Shakey’s with Jollibee. But true enough there was a Jollibee sign and she saw it way before, and faster than, we did.
I wonder why kids like Jollibee. Must be that rotund face and big eyes. But as a marketing tool, it sure works!
I was reading a magazine when I saw this ad for a Cole Haan shoe. The shoe was pretty nifty-looking so I checked the Cole Haan website. That was a week or two ago. Now, I’m seeing Cole Haan ads on some of the websites I go to. It’s just a small illustration of how an integrated marketing system works. You can just imagine ads in trimedia resulting in a visit to a product’s website which is then recorded and triggers ads related to the product when you surf, use email, or chat. And it could also be the other way around, you could surf, email, or chat, and mention a product and it triggers ads shown or spam sent to you. Now who has such a scope? One company comes to mind right away: Google.
Timing is one of the most important things. And timing in marketing is one of those important things. For example, those street peddlers’ product of the season (they’ve sold fishing rods, binoculars, and dog leashes in the past) seem to be cowboy hats. What better time to sell cowboy hats than when summer is upon us, right? Unfortunately, it was only recently when Brokeback Mountain was shown at the cinemas. So who’s gonna buy those cowboy hats now? At the very least that cuts the market for the hats by half :P